Unique selling point/Positioning

The USP of KFC is Life tastes better with KFC. Positioning of KFC is the unique taste of product that it isn’t only fried chicken but it sell service and satisfaction of customer. For example KFC design consumer insight
KFC adjusted new store for the higher expectation of consumer because they don’t want to be only quick and delicious but they want to get experience; part from, Brand as a product as a person but including the Brand as an experience together. Such as the KFC restaurant on Floor 6 of Central World was revolted a new store and image that it is modern and friendly with opening music of Beyonce which was purchased copyright from the music camp. That it show global Brand’s KFC.
Design for various groups of customers.
4-seat, approximately 160-180 seats emphasize of the diverse group of clients. That it can be calm zone for customer.
Dining Zone is a zone for customers who require a formal dining. Dining zone consist of a square table, a white lounge chair that it is benefit for family group.
Snacking Zone is a zone for customers who want a light Meal or sit waiting for an appointment to taste water, the French fried. This zone is the chair form of the Red Lounge Chair that feels relaxed and comfortable.
Big Group Dining Zone divided 2 type to support clients with fellow teen favorite, designed by students at Consumer Insight behavior often land a seat with table book bag sack. First, it designed a table and chairs Satun high white to feel like a table in Canton here. Another option is a small table and Satun. Brown placed beside the counter.
Outdoor Zone is a zone that is not in the Global Manual but created a need to own in Thailand by the nature of the Cafe Outdoor; Stainless-frame chair, backrest and seat on a wooden table. In addition, combining with wood floors that feel all the warm comfortable when we look with potted tree hazel. He set a high bell square can be found outside.
Booth Zone seats as the train bogie for Teen group and students who would like to Private Space.
However, materials made using both a table and chairs, beautiful floors will also focus on the benefits of durability and wear care.