4P’S/Marketing Mix in Thailand

The main product of KFC is fried chicken that it is ordered from Charoen Pokphand Group in Thailand.

The cost of KFC products use high pricing strategy but it’s not high overly. KFC in the country tried to enhance quality of fast food restaurants to change attitude of people that they think KFC is junk food.
Most KFC restaurants are located in the source communities such as shopping malls, the petrol, and lodging en route.
The promotion of KFC is quite varieties such as TV program, Internet, public relation, leatlet and etc. moreover, KFC innovate a new menu set for it is easy to order and its save money. That a special menu set also is cheaper than normal.

1 ความคิดเห็น:

KFC Commercial in 1970s

This advertisment was used to advertise on TV program in 1970s by Colonel Sanders. His key word was Good chicken.