2552/06/21

The second Journal

On Tue June 2, 2009 and Thu June 4, 2009
I studied the definitions of business that there is different meaning each language. Although, we can said that business is the activities that they are exchange or trade of corporators want to respond the needs and wants of consumers and the corporators will get a profit form customers. But the wants and needs must depend on the satisfied consumers. However, one definition of business is the product, distribution, and sale of goods and services for a profit. The careers in business are five broad fields-such as management, marketing, accounting, finance and computers and data processing.
Otherwise, Ajarn explained about the principle of marketing that users or consumers needed, wanted and desired the brand product. The users are two cases that is ensures and business users. Teacher said that the good marketers must make customers to buy product that they don’t use the think to buy product. A marketer must be making the position in heart of customers such as the Victoria secret brand and they are a loyalty in brand. Mover, I learned about the supply chance and the Maslow’s Hierakhy of needs that there is five steps-physical logical, need, safety, belonging, esteam, and self-actualigations.

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KFC Commercial in 1970s

This advertisment was used to advertise on TV program in 1970s by Colonel Sanders. His key word was Good chicken.